Kicking off this blog with some comments about my experience with the Milch und Zucker Journey.

Had a wonderful time discussing social media with HR Professionals from all over Europe.

It comes down to the fact that:

• Social Media is no longer a nice to have
• You have to start somewhere
• What works for company A will not necessarily work for company B

Here is small interview with me:

http://www.milchundzucker.de/journey/miodrag_perin_de.html

Here is what RCEURO had to say:

http://www.rceuro.com/index.php/RCEuro-Blogs/Open-Social-Employer-Branding-and-Recruiting-via-Online-Networks.html